An origin story from the founder
Why I created Pure Zero
After many years of spending a lot of money searching for the "miracle" skincare product, l got tired? Let’s face it, years of brands telling you their products would "leave your skin glowing" and "change your life"...then failing to deliver, l was left disappointed many times. l kept buying the latest hyped product by the YouTube beauty gurus, my bathroom cupboard was full to the brim with products used for a few days but dumped after more breakouts.
"My bathroom cupboard was full to the brim with products I used for a few days but dumped after new breakouts"
The journey begins
In 2016 l decided to go on a journey to learn how skin care products were made, more importantly what those long chemical names on the ingredient list meant. I enrolled to obtain my Diploma as a Cosmetic Scientist here in Australia. My experience during the study was eye opening if not shocking.
l learnt about the trade ‘secrets’ in the cosmetic industry regarding the use of fragrances and dyes in skin care products to "fool" customers into buying. Parfum/fragrance, aromatic essential oils, dyes and silicones are added in formulations to make the product more appealing, so customers buy plain and simple, at the same time these ingredients are research proven irritants/toxic meaning the product will never deliver results.
The 'Natural' advantage
There is this idea that natural automatically means safe & gentle, but poison ivy is natural, and you’re not putting that on your skin. Aromatic essential oils e.g, lemon, orange, chamomile, grapefruit, ylang ylang etc are natural and found in more than 95% of Organic/Natural Brands because they are a natural product, they’re thought to brighten the skin and fade dark marks but in reality, they’re so acidic that they often just cause intense irritation, instead.
If your skin is especially prone to hyperpigmentation, that irritation can actually worsen or create even more darkness and scarring—i.e. the opposite of your goal. This was the time I realised the lack of serious skin care products without marketing gimmicks.
The formula is created
2018 l started formulating my own skincare products excluding these 4 toxic ingredients and the results were awesome. It felt good knowing my new skincare routine was pure, no marketing chemicals or irritants were penetrating my pores.
The positive change in my skin was so obvious that I convinced everyone who loved me to try it and provide some feedback. Knowing the people who REALLY love you have no filters, I braced myself for constructive criticism and was prepared to implement whatever changes necessary to perfect my products. I was thrilled to learn that not only did everyone love it, but they wanted me to sell the product and to educate others why they are not seeing results.
For people like you...
It has taken me 2 years to come up with what is now Pure Zero. After years of meticulous research, hard work, trial-and-error, I couldn’t be more excited or proud to finally showcase these wonderful products in the way that I always envisioned.
Pure Zero (0%) isn’t just our name, It is a commitment to producing the purest products with 0% nasty chemical ingredients. We believe in a simplistic approach to skin care, using only clean and effective ingredients that will only nourish your skin.