Pure of heart
Skincare that is pure & simple
Natural, simple and effective skin care products formulated with pure ingredients and zero irritants. We are committed to using clean and minimal ingredients that only benefit and nourish your skin. We never formulate our products with ingredients that can irritate or dry your skin.
All our products contain 0% Fragrances, essential Oils, Dyes, Simple Alcohols, Silicones, Parabens and SLS our approach is simple yet powerful for your skin.
Australian made and owned
We never test on animals
0% synthetic dyes, or irritants
100% natural ingredients
Founded by a cosmetic scientist
Safe for sensitive skin types
Does this sound familiar: You’re excited to try a new skincare product you’ve heard wonderful reviews about. Of course, it has a beautifully scent and looks appealing —but then a few days into using the product, your skin starts to show problems from breakouts/ bumps, redness to skin dryness. Here is why...
Most people assume that fragrances in skincare products are 100% safe but fragrances are a blend of 20-100 or more aromatic compounds including fixatives and solvents.
Research shows that fragrance compounds are classified as irritants (allergens). Contact with an allergen in a perfumed skin care product can cause itching, burning sensations, redness, blocked pores and breakouts.
This is the WORST type of fragrance you can use on your skin. Extracted from the flowers, seeds, and leaves of plants, fragranced essential oils are common allergens that easily trigger skin allergic reactions. Common essential oils like lavender, lemon, orange, chamomile, citronella, ylang ylang and many more are used in skin care products as fragrance, but they are usually LISTED or MARKETED AS NATURAL INGREDIENTS or NATURAL FRAGRANCES instead of just fragrance. Beware that natural forms of fragrance can be as toxic as synthesised if not more.
Alcohols like ethanol, isopropyl alcohol, alcohol denat, and methanol are used to make creams feel lighter, help other ingredients to penetrate your skin, and as a preservative. On the surface that all sounds OK BUT there is a downside. These alcohols can cause dryness, irritation and breakouts.
Artificial colours are used in skincare for the same reason as why candy is coloured yellow, purple, red etc – to make it more appealing. A colour like purple can have up to 50 synthetic chemicals mixed together. Synthetic colours are made from coal tar or petroleum which can be contaminated with heavy metals such as lead and arsenic that can be absorbed into your body. Artificial colours also increase the risk of irritation, sensitivity, blocked pores and breakouts from your skincare.
If they’re bad then why do brands continue to add fragrances and essential oils?